You heard right. THIS IS SO BORO.

More than just a name, it’s a way of showing up—grounded, real, and proud of where you're from. Born in Murfreesboro, Tennessee, SO BORO blends clean design with a laid-back Southern edge. It’s for the locals, the transplants, the college crowd, and the ones who know the best parts of the Boro aren’t always on the map. Whether you're grabbing coffee on the square, a drink at your favorite joint, or just repping the 615 your way—this brand’s for you.

That’s So Boro.