Todd Schierer 12/31/25 Todd Schierer 12/31/25

Closing Out 2025, Looking Ahead to 2026

As we close out 2025, we’re reflecting on a year built with heart and looking ahead to what’s next. Thank you for supporting SO BORO — new designs and fresh drops are coming in 2026. ♥️

Todd Schierer 12/23/25 Todd Schierer 12/23/25

Home for the Holidays, Looking Ahead

As the year winds down, we’re embracing cozy moments, grateful hearts, and a look ahead at what’s next. A holiday note from the heart of the Boro.

Todd Schierer 11/13/25 Todd Schierer 11/13/25

Grateful, Gathered, and So Boro

This season, we’re thankful for the heart of the Boro — and everyone who wears it proudly. 💛 Read our new blog, “Grateful, Gathered, and So Boro,” and see what’s new for the holidays.

Todd Schierer 10/8/25 Todd Schierer 10/8/25

A Saturday in the Boro

Murfreesboro isn’t a place you just pass through—it’s a city you feel. From slow mornings (especially the daily commute) to late-night hangs, the Boro moves at its own rhythm, and that’s exactly what inspired the SO BORO brand.

Todd Schierer 9/15/25 Todd Schierer 9/15/25

WELCOME TO SO BORO

This town—Murfreesboro, Tennessee—has a vibe all its own. It’s not quite small-town, not quite big city. It’s homegrown and growing fast. It’s where college kids, creatives, families, and lifelong locals all cross paths over iced coffee, the farmer’s market and burgers and beer. And somewhere in that mix, SO BORO was born.