Murfreesboro isn’t a place you just pass through—it’s a city you feel. From slow mornings (especially the daily commute) to late-night hangs, the Boro moves at its own rhythm, and that’s exactly what inspired the SO BORO brand.

This town—Murfreesboro, Tennessee—has a vibe all its own. It’s not quite small-town, not quite big city. It’s homegrown and growing fast. It’s where college kids, creatives, families, and lifelong locals all cross paths over iced coffee, the farmer’s market and burgers and beer. And somewhere in that mix, SO BORO was born.