Grateful, Gathered, and So Boro

The air’s a little cooler, the coffee cups are a little warmer, and the streets of Murfreesboro feel just a bit slower this time of year. Thanksgiving season has a way of reminding us what really matters — community, comfort, and the people who make this town feel like home.

At SO BORO, we built this brand around that same feeling. Every shirt, sweatshirt, and hat is a small piece of local pride — made to be worn by folks who know that “home” isn’t just a place, it’s a vibe.

Grateful for the Boro

We’re thankful for this community that continues to show up — whether you’ve been with us since launch day or just found us through a friend. Every tag, every order, every conversation at a local market means the world. It’s your energy that keeps the heart in SO BORO.

Gathered for the Season

As the holidays roll in, we’re leaning into cozy moments and simple joys: early morning walks on the Greenway, post-dinner laughter with family, a little local shopping to support small businesses like ours. And if you’re looking for something that feels made with heart, our Holiday Collection is here:

❤️ The Holiday Embroidered Sweatshirt – soft, classic, and full of seasonal spirit.
❤️ Holiday Scented Soy Candle – a little local glow for your home.
❤️ The Holiday Mug & Travel Mug – for every warm sip this season.
❤️ The Holiday Beanie & Ornament – gifts that share the Boro love.

Each one designed locally, with that same modern, neutral style that makes SO BORO… well, so Boro.

💛 From Our Heart to Yours

This Thanksgiving, we’re slowing down to appreciate it all — the late nights, the early mornings, and the people who believe in what we’re building. However you celebrate this season, we hope it’s filled with good company, full plates, and a little extra warmth from home.

From the heart of the Boro — made with heart for you.

Happy Thanksgiving,
❤️ The SO BORO Team