Home for the Holidays, Looking Ahead

The lights are glowing, the coffee is warm, and the Boro feels wrapped in something extra cozy right now. The holidays have a way of slowing things down — reminding us to be present, to gather close, and to appreciate the simple moments that make this season special.

At SO BORO, the holidays are about more than just gifts. They’re about connection. The familiar streets. The hometown faces. The feeling of being exactly where you’re meant to be. Whether you’re celebrating big or keeping things low-key, we hope this season finds you surrounded by warmth, comfort, and people who feel like home.

As we move toward the New Year, we’re taking a moment to reflect — on how far we’ve come and where we’re headed next. SO BORO was built with heart, and thanks to you, that heart keeps growing. Every order, every tag, every word of encouragement reminds us why we started: to create something rooted in community, style, and local pride.

Looking ahead to the new year, expect more of what you love — thoughtfully designed pieces, meaningful drops, and deeper connections with the people and places that inspire us. We’re excited for what’s next, and even more grateful to have you along for the ride.

From the SO BORO hearts to yours —
Happy Holidays, and thank you for being part of the SO BORO story.